Marketing and communications have increasingly become integral parts of the life of a law firm. In fact, marketing and communications are one of the primary ways that firms can distinguish themselves from their competitors.
That is particularly true of smaller firms that can take advantage of the personalities of the individual lawyers, and shared working styles.
The enemy of successful marketing is generic rhetoric. If you can’t identify what it is that differentiates your firm, keep digging. Or more to the point, let us help you dig.
I work with leading branding and marketing experts who know how to draw out the real story from the people of the firm. This makes the firm’s story real and relatable.
The idea is to establish an idea in a client’s or prospect’s mind about what it’s like to work with the firm and its individual lawyers.
Many lawyers bristle at the idea of marketing, but in this digital age, it is an amazingly efficient door opener to new business.