Marketing

Marketing and Communications

Marketing and communications have increasingly become integral parts of the life of a law firm. In fact, marketing and communications are one of the primary ways that firms can distinguish themselves from their competitors.

That is particularly true of smaller firms that can take advantage of the personalities of the individual lawyers, and shared working styles.

The enemy of successful marketing is generic rhetoric. If you can’t identify what it is that differentiates your firm, keep digging. Or more to the point, let us help you dig.

I work with leading branding and marketing experts who know how to draw out the real story from the people of the firm. This makes the firm’s story real and relatable.

The idea is to establish an idea in a client’s or prospect’s mind about what it’s like to work with the firm and its individual lawyers.

Many lawyers bristle at the idea of marketing, but in this digital age, it is an amazingly efficient door opener to new business.

Don’t let your firm waste another excellent client experience with poor operational control. Make your back office as smart as your client service.

Call Leslie. She answers the call.

175+

Clients
served

More on clients

1000s

Headaches
fixed

More on stories

44.

Countries
visited

More on Leslie

Leslie Vine MBA

Principal

Leslie has acted as an outsourced CFO for more than 175 law firms (so far). Observing that lawyers tend to be excellent at taking care of their clients, but not so good at taking care of their businesses, Leslie determined to fill that void. After spending  many years inside law firm in various roles, she recognized the need for sophisticated back office support for law firms. Leslie applied her MBA business skills to her extensive knowledge of law firm operations and opened Vine & Associates. A long list of clients say thank you, Leslie.

2528 Bayview Avenue
P.O. Box 35589
Toronto ON M2L 2Y4

© Copyright - Vine & Associates